With finals around the corner and every one being busy I decided we should find some time sooner than later to get together and talk about the bag. It is important that we are all on the same page so that we will have a stellar final presentation. The meeting went well even though everyone was late.
It was important that we address some of the topics that came up during Grace Ngs visit. First order of business for our group was it sit down and really figure out what our elevator pitch is. Huy who had the idea is a skateboarder and this issue hits close to home for him but that does not mean that he should be the one to constantly be presenting the idea. Even if he is the one who ends up presenting the pitch at our final presentation I believe it is a good idea that we are all able to say a sentence or two about the bag. What we came up with is:
“Rain water destroys and drastically hinders skateboard (because...), this is not conducive (better word?) to the condition and performance of the skateboard.”
The statement still needs a little tweaking but I feel good that it will be solid for the final presentation.
The next question we needed to tackle was the validation board. What questions could disprove the bag idea? What kind of information are we looking for from our target market? These are some of the questions and subquestions we created:
On a scale from 1-10 how much do you value the condition of your skateboard?
What have you done to protect your board?
Why do you care/ don't care (above or below 5)
How much do you typically spend on bags ?
Do you have any brand loyalty?
What drives your decision of when/why /how to buy a bag?
How much do you spend on a skateboard?
How often do you replace it or parts of it?
Do you skate with a backpack? What's that link?
Does your board still have pop? How long have you had your board for?
The next steps will be to find some skateboarders and ask them some questions. A part of me in visions that will mean running after random skateboarders in union sq asking them if they will talk to me. I did not particularly enjoy sitting in a skate park being questioned by police about my age. On one hand I guess it is flattering to think that the police thought I look young enough to have needed to be in high school or something. On the other had, I did not appreciate having to show my ID to a couple groups of cops and sit in the cold for several hours.
The meeting was also really insightful. I learnt more about the video that the boy are putting together and even a couple things about video editing and retouching. Huy also enlighten us on some skateboarder lingo. Apparently “pop” is a big deal for a skateboard. No, I don't mean like “pop” music or “pop” culture or “pop” as in soda. What “pop” refers to in skateboarder terms is about the board. “Pop. It is something that skaters ardently look for in a skateboard. For some, finding it is as important as the quest for The Holy Grail was to King Arthur.” I can totally relate to this idea because I am a snowboarder. “Pop” is something that you will come across with a snowboard as well.
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