Tuesday, April 2, 2013

Week 6 - Yu-Yi Chen

Hi team,

Base on Jackie's suggestion,
I was trying to build the brand identity of our Kraken Bag during the break.
I'm trying to make our brand to be unique,
and I think that would be great if people can recognize our brand when they just see our bag.

Here are some examples:
And here is what I have so far:


The inspiration was from our logo:

The concept is just like our logo:
A great kraken using its tentacles holding a boat,
and my design is like a kraken holding  a skateboard.
I wanna make it as simple as I can and keeping the characters of our bag.
I'll keep working on brand identity for a while.
Need yours opinions.

YuYi.


No comments:

Post a Comment