Friday, March 8, 2013

Jackie week 3


The meeting we had with Gene went really well.  Here are some general notes form that meeting:
We got some really wonderful feedback about the design of the bag.  
An updated prototype is on the way.  
We also got some really wonderful insight about material, hardware and other design tips.  
Suggested outlets for sales were Ebay, Amazon and Etsy.  
Some useful advice to keep in mind and keep doing:  Keep it simple and have things going at the same time in different directions.  

We spent some time observing in the Coleman Playground Skatepark these are some notes and pictures:



Guy carrying bag & other board wrapped in two Home Depot plastics bags
Guy carrying board in one hand coffee and food in the other
Piles of bags on benches as skaters skate 
Guy with duffel bag, skate board resting on top.
Guy with board attached to backpack while riding a skateboard
2 Guys with boards attached to backpacks on bikes


I had an informal conversation regarding marketing with a marketing professional.  These were their suggestions:
-Take the most popular bags men or women use- depending on what demographic. And then develop a way for it to hold a skateboard - start there. Or see the lifestyle skateboarders have and develop a bag for that. And design, same thing
-What kind of skateboard? Partner with the most pop companies. See what they already have
-Expand to surfboard and snowboard (maybe in the future)
-You need to be where your consumers are.
-What do thy watch. Where do try go. Where do they shop. Hang. Travel. Board. Who do they idolize. 
-What blogs they follow 
-Get everywhere they are in all spaces 
-Create a competition 
-For competition see if anyone will partner or of u could include ur bag in someone's competition 
-Get their hands on the prototype kinda thing. Everyone wants to be the first to discover and share something new
It felt good to know and see that we were all ready doing some of the things that were suggested.  


Started to follow many skate and style related things on twitter:
If You See Something, SKATE Something! Don't tell a cop, tell a friend!
art, food gardens, green playgrounds, skate parks
Skateboard.TV ‏ @skateboarddottv
Skateboarding Videos, Channels, Shows and User Videos.
ZOO YORK INST ‏ @ZOOYORK
ZOO YORK
Tre Truck ‏ @tre_truck
New York City's first and only mobile skate shop!
5050 Skatepark ‏ @5050Skatepark
New York City's only indoor skatepark.
Bowery Boogie ‏ @boweryboogie
Bowery Boogie is the definitive news, entertainment, and lifestyle source for the Lower East Side of Manhattan and beyond.
NYC SKATEPARKS ‏ @NYCskatepark
http://newyorkcityskateparks.com is a directory and news resource for skateboard parks in and around New York City
MUSIC SKATEBOARDS ‏ @MusicSkate
Official Twitter account for Music Skateboards.
dedleg ‏ @dedleg
Arts and farts and skateboarding.
Fresh Paint NYC ‏ @freshpaintnyc
New York City Graffiti / Art & Gallery Updates
POW!!skateboards ‏ @POWskateboards
POW!!skateboards © EastCoastMovement!!
Broadway Dist ‏ @BroadwayDist
Bringing A New Breath Of Fresh Air In Skateboarding and Beyond...
LittlePaw NYC ‏ @LittlePawNYC
Decks with so much pop, you can be a lazy ass skater and let the wood do the job for ya'. 
Labor ‏ @laborskateshop
We are a skateboard shop in Chinatown, NYC.
NY Skateboarding ‏ @nyskateboarding
http://NYSkateboarding.com is connecting the past, present & future of New York skateboarding through the people and places that define it. 
John Tinseth ‏ @TheTrad
Home is where I hang my clothes. 
Christopher Hogan ‏ @OffTheCuffDC
Christopher Hogan is the founder of Off The Cuff, a leading menswear and personal style resource. Hogan also provides brand consulting and representation. 
Anthony & Dustin ‏ @closet_freaks
Two guys in ♥ sharing one closet. Anthony picks the clothes. Dustin strikes the pose. Together we're creating our personal style guide. 
werd.com ‏ @werdcom
Gear, Gadgets, Style For Men 
Gear Patrol ‏ @GearPatrol
Spirit of Adventure ~ Passion for Gear

Pintresst is the next avenue of exploration.  

Got the ball rolling on the etsy account we just need to post some images and price the bag and we are good to start!
There are no membership fees with Etsy.
It costs $0.20 to list an item for 4 months, or until it sells.
Once you sell your item (congrats!), we [etsy] collect a 3.5% fee on the sale price.

Some other outlets for sales: 

Selling on Goodsie.com
Standard cost $15 per month you get: 
Use a custom domain (eg. mystore.com) and favicon
Unlimited products, storage and bandwidth
Product videos and rich media galleries
Powerful coupon system
Facebook, mobile and embeddable storefronts
Flexible shipping rules system
Digital file delivery by Fetch
PayPal, Google Wallet
Stripe, Authorize.net and Braintree

Premium cost $40per month you get everything listed in standard plus:
Inventory email notifications
Insightful sales analytics
Targeted email marketing system
Multiple user accounts and permissions
Shipping label solutions by ShipStation

Selling on Amazon.com
(Professional Selling Plan)
  • For sellers who plan to sell more than 40 items a month
  • Fulfillment by Amazon services available
  • Unlimited sales for $39.99 a month + other selling fees
(Individual Selling Plan)
  • For sellers who plan to sell fewer than 40 items a month
  • Fulfillment by Amazon services available
  • $0.99 per sale + other selling fees


Also sent out a little interview/ survey this is it:
Kraken Bag

Hello, We are making a durable packable bag for Skateboards and long items.  Please help us out and answer some questions so we can make it super awesome! 
Thank you! 

* Required

How would you feel about a bag was multi purpose and was able to hold items as large as a skateboard? *
(Please check all that apply)
  1. YES! I want one now!
  2. Not for me
  3. Cool, I would get that for someone I know
  4. Other: 

What kind of bag do you currently use (back pack, messenger bag, purse)?


What modes of transportation do you use?
(please check all that apply)
  1. Train
  2. Bus
  3. Bike
  4. Walk
  5. Skateboard
  6. Rollerblade or Inline skating
  7. Drive
  8. Other: 

Have you ever had to carry large awkward shaped items, what was that experience like and how did you transport them?


On a typical day how efficient is your bag for caring what you need, or you use multiple bags and rotate them as need?


Do you or any one you know skateboard?
(please check all that apply)
  1. I skateboard
  2. Someone I know skateboards
  3. I do not skateboard










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